MISCHUN STATEMENT

We realized fashion was boring and conforming…so we decided to change things up.

We started MISCHUN because we wanted to reinvent fashion to become a unifying symbol for people across racial, social, cultural, and gender lines.

At MISCHUN, we inspire a world movement for a positive, inclusive, and
unapologetically authentic style culture. We create fashion that advocates equality without prejudice, positivity without hate, and individuality without alienation.

As an eCommerce fashion store, we want people to find and embrace their style through our curated fashion pieces so that they can ultimately become fashion-leaders and not conform to the pressures of societal standards of beauty and individualism.

We strive to become a sustainability-focused global fashion brand actively invested in promoting transparency and ethical practices for the wellness of our people and our planet.

THE MISCHUN
At MISCHUN, we curate and design classic, chic, and edgy fashion pieces for people who are not afraid to be different in their thinking, lifestyle, and beliefs. We use our fashion platform to lend a radical voice for positivity, diversity, and inclusion. More importantly, we want to lead a world where everyone has the freedom and choice to live without fear of hate or judgment. 
THE VISION
To become the fashion employer of choice with an unrivaled reputation for inclusivity, gender equality, and diverse racial representation.